In today’s article, I will tell you What is SEO? Search Engine Optimization Fully Explained, The 7 types of SEO. If you are a blogger, then you must have complete information about What is SEO? Search Engine Optimization Fully Explained, The 7 types of SEO
What is SEO? Search Engine Optimization Fully Explained | The 7 types of SEO
What is SEO and why is it important for Blogs? The simple answer is SEO is the lifeblood of blogging. Because no matter how good an article you write, if your article is not ranked properly, then the chances of getting traffic to it are negligible. In such a situation, all the hard work of the writers goes down the drain.
What is SEO and how to do Search Engine Optimization?
In today’s digital era, if you want to appear in front of people, then online is the only way where you can be present in front of crores of people simultaneously.
If you want here, you can be present through video yourself or you can reach people through your written content. But to do this, you have to come to the first pages of Search Engines because these are the pages that visitors like more and also trust.
But reaching here is not that easy because for this you have to do SEO of your articles properly. That means they have to be optimized properly so that they can rank in Search Engine. And its process itself is called SEO.
What is SEO?
SEO or Search Engine Optimization is a technique by which we bring our post or page to the top of any search engine, or rank it. We all know what a search engine is.
When it comes to search engines, then for your information, let me tell you that Google is the most popular search engine in the whole world, apart from this there are other search engines like Bing and Yahoo. With the help of SEO, we can keep our blog at the No.1 position on all search engines.
For example, suppose we go to Google and search by typing any keyword, then Google shows us all the content related to that keyword. The content that we see come from all different blogs.
The result that we see at the top is on the No.1 rank in Google, only then it has kept its place at the top. It is No.1 which means SEO has been used very well in that blog so that more visitors come to it and that is why that blog has become famous.
SEO helps to bring our blog to the No.1 rank in Google. This is a technique that increases the number of visitors by keeping your website at the top of the search result of the search engine.
If your website is at the top of the search result, then internet users will first visit your site only, due to which the possibility of getting more and more traffic to your site increases, and your income also starts getting better. It is very important to use SEO to increase organic traffic on your website.
What is the full form of SEO?
The full form of SEO is “Search Engine Optimization”. translation of SEO “Search Engine Optimization”.
Why SEO is important for websites?
If you consider this as an example if you have a shop, but no customer comes and none of your goods are sold, then what would be the use of having a shop? Your answer would be, not at all!
In the same way, when you create a website and work on it, then what will be your main objective, not only that visitors come to your website, many people come and see your blog. But if no visitors come then will you be able to get any benefit from your website? not at all!
Now, this is the work of SEO. SEO is a method by which the website is ranked on the first page of Google, which brings organic traffic to the website.
Now let me ask you a question. Whenever you search for something on Google, do you visit pages 3,4 after page 2? Must not be doing at all. Even hardly you would go to page 2 of Search Result. Most people go to the top 5-6 websites of Ranking Website on Page 1 and exit after getting the answer to their searched query.
So you just think that when visitors after searching anything in Google do not even go to page 2 after page 1, then if your website does not rank on the first page of Google then how people will see your blog, on your website How will people come “What is SEO? Search Engine Optimization Complete Guide”
That is why SEO is important for any website so that by doing proper SEO of the website, the website can be ranked on the first page of Google. So that more and more Organic Traffic comes to the website and the traffic of the website can increase. “What is SEO? (Search Engine Optimization)”
Hope! Now you must have understood very well what SEO is and why it is needed.
What are the benefits of doing SEO? (Benefits of SEO)
There are many benefits of doing SEO for a Blog, let’s see some important benefits.
By doing SEO, the website can be ranked on the first page in the Search Engine Result Page.
By doing SEO, the Organic Traffic of the website increases. And more and more people visit our website.
Doing SEO increases the authority of your website. When you do SEO, the value of your website increases in the eyes of Google. Which helps to rank your article quickly. And when we also create a Social Media Presence on our website, then the authority of our website increases even more.
The Trust Ratio of the website increases.
When you do SEO of the website in a proper way and your website ranks in the first position of Google. So Google’s trust in your website increases due to the articles published on your website are ranked quickly because of doing Proper SEO.
Your website can be ranked in the first position of Google and in this way Google’s trust in your website goes on. Is. And its advantage is seen in the ranking.
By doing SEO, the website becomes user-friendly. And provides a good experience to the user. And the more the website is User Friendly, the more it will help your website to rank. “What is SEO? Search Engine Optimization Complete Guide”
Types of SEO
There are mainly 3 types of SEO. On-Page SEO, Off-Page SEO, and Technical SEO. According to all three types of SEO, it is very important to optimize our website so that the website can rank on the first page. So let’s understand them one by one.
What Is On-Page SEO
On-Page SEO is a method by which we work on the internal factors of the website. Meaning we have to optimize the Webpages of our website with many Techniques.
There are many activities of On-Page SEO through which we have to optimize our website.
To tell in simple language, in On-Page SEO, we have to write SEO Friendly Articles and optimize the content with our Targeted Keyword. And work has to be done on many similar activities like working on Meta Tags and Optimizing. “What is SEO? Search Engine Optimization Complete Guide”
On-Page, by the name itself, to some extent, you must be understanding that in this we work on the page of our website. Now when I will tell you about many activities of On-Page SEO, then you will understand On-Page SEO better.
How to do On-Page SEO
So let us know about some On-Page SEO Techniques by following which we can do On-Page SEO of our website and blog.
The most important thing to start On-Page SEO is Keyword Research. You can also say that On-Page SEO starts with keyword research.
The better you do Keyword Research, the better your On-Page SEO will be. As I have already told you that in On-Page SEO, we have to optimize our article and meta tags and many other factors through our Targeted Keywords.
So the better you do Keyword Research, the better and better your On-Page SEO will be.
While doing Keyword Research, we have to keep many things in mind. Like how to choose your Focus Keywords. Selecting LSI Keywords, selecting Long Tail Keywords, and many more are very important to keep in mind.
Write SEO Friendly Article
After doing Keyword Research, you have to write SEO Friendly Article. If you write SEO Friendly Articles and optimize them properly, then the chances of ranking your blog increase to a great extent. Because you must have heard that Content is king. So you write SEO Friendly Articles. “What is SEO? Search Engine Optimization Complete Guide”
How to write the URL of the post
Keep the URL of the post as short as possible and try to add your keywords to them.
Optimize the image while uploading it. Keep the size of the image low and apply ALT Tags.
Do internal and external linking
Do internal linking in your article and do external linking wherever necessary. With this, the user gets maximum knowledge and along with User Experience, Ranking also improves. Internal linking also increases the traffic of your other pages. And both these activities also show Quality SEO.
Optimize Heading Tags
Use Heading Tags in a proper way. Use H1 Tag only once in the entire article.
Write proper and optimize Meta Title and Meta Description
Write the Meta Title well and write your Targeted Keywords or Phrase Keywords in it. Also, pay attention to the length of the Meta Title.
Optimize Meta Description as well and use keywords as well as pay attention to its length as well.
Meta Title and Meta Description are very important for the ranking of your website and for Quality SEO. It is very important to optimize both of these in a proper way. “What is SEO? (Search Engine Optimization)”
If you want to learn On-Page SEO in detail from very basic to advanced, then you can learn by reading through the link given below.
These were some important activities that are performed in On-Page SEO.
What Is Off-Page SEO
In Off Page SEO, we do not have to work on our website. Within this, we have to create Backlinks on other websites, which increases the ranking of our website as well as the Authority and Website Traffic of the Website.
So let me tell you some Techniques of Off Page SEO by which work is done in Off Page SEO and backlinks are made.
- Profile Creation
- guest posting
- Forum Submission
- Directory Submission
- Blog Submission
- Article Submission
- PR submission
- Documents Submission
- Image submission
- There are many other ways by which we have to create Backlinks on other sites in Off Page SEO.
In Technical SEO, we have to work on the Technical Factors of the website. Due to this, the search engine helps in Crawling and Indexing. So let me also tell you the names of some Technical Factors. “What is SEO? Search Engine Optimization Complete Guide”
Website Loading Speed
Pay attention to the loading speed of the website. And remember that the loading speed of the website should not exceed 3-4 seconds. Try that the loading speed of the website should be less than 3 seconds. This improves the ranking of your website on the Search Engine Result Page. And in today’s time Website Speed has become very important. Which directly affects the ranking of the website.
A sitemap website is like a map. Where all our website data files are there, there is a roadmap, with the help of this Google’s Crawler easily crawls and indexes the website. “What is SEO? Search Engine Optimization Complete Guide”
By creating a Robots.txt file, we tell the Search Engine which page of our website is to be crawled and which is not to be crawled.
Canonical Issue or Canonicalization
Canonical Issue is created due to URLs in the website, which is very important to fix.
Fixing Broken Links
Many times Broken Links are created on the website, due to which whenever someone clicks on that link, he gets to see a 404 or Page Not Found error. So this also has to be corrected. “What is SEO? Search Engine Optimization Complete Guide”
There are many other factors of Broken Links.
So these were some factors from which we work on the technical SEO of the website.
Till here you must have understood what is SEO (What is SEO) and what is On-Page SEO, Off-Page SEO, and Technical SEO. Now we will see as a short summary what is SEO and why to do it.
Short Summary Of SEO Meaning In
SEO is an organic way by which to improve the ranking of the website in Search Results. The main objective of which is to rank the website on the First Position of the First Page.
There are 3 types of SEO, and there are many factors. We work on those factors by which our website is properly optimized according to the search engine and the ranking of the website is increased in the search result.
So this was an analysis in which we came to know what is SEO (Search Engine Optimization), how many types are there, and why SEO.
What is Local SEO
Often people ask what is Local SEO. If I believe, the answer is hidden in the question itself.
If we analyze Local SEO, then it is a combination of two words Local + SEO. That is, SEO is done keeping in mind a local audience is called Local SEO. “What is SEO? Search Engine Optimization Complete Guide”
This is a technique in which your website or blog is specially optimized to rank better on the search engine for a local audience.
By the way, with the help of a website, you can target the entire internet, whereas if you want to target only a particular locality, then for this you will have to use Local Seo.
In this, you have to optimize the name of your city, while its address details will also have to be optimized together. While saying it in brief, then you have to optimize your site in such a way that people can know you not only online but also offline.
Example of Local SEO
If you have a local business, such as a shop, where people have to visit you frequently, then you optimize your website in such a way that people can reach you easily even in real life.
If here you target only your own local area and SEO optimize your site accordingly. Then this type of SEO is called “local SEO”. “What is SEO? Search Engine Optimization Complete Guide”
What is the difference between SEO and Internet marketing?
Many people have many doubts regarding SEO and Internet Marketing. They think that these two are almost the same. But in response to this, I want to say that SEO is a type of tool, it can also be called a part of Internet Marketing.
Using this, it becomes very easy to do Internet Marketing.
What is the difference between SEO and SEM?
The main difference between SEO and SEM is that SEO is an important part of SEM. Let us know about both SEO and SEM.
SEO And SEM
SEO or Search Engine Optimization is a process by which a blogger optimizes his blog or website in such a way that he can rank the articles of the blog in Search Engines and bring free traffic to his blog from there. SEM or Search Engine Marketing is a marketing process by which you can make your blog more visible in search engines so that you get traffic whether it is free traffic (SEO) or paid traffic (Paid Search Advertisement).
The main objective of SEO is that your blog/website can be optimized properly so that it can get a better ranking in the search engine. Whereas with SEM you can get more things than SEO. Because it is not only limited to free traffic but it also includes other methods like PPC advertising etc.
Information about SEO Terms
If you have a blog or a website, then you will know a lot about basic SEO, and how it works. But I know there are many of you who do not even have any idea about Basic SEO Terms.
That’s why I thought why not you people should be given information about some very important Basic SEO Terms so that you too can know about them.
It is also called inline or simply link, it is a hyperlink in another website that points towards your website. Backlinks are very important from the point of view of SEO because it directly influences the Search Ranking of any webpage.
PageRank is an algorithm that Google uses to estimate which Relatively important pages are located on the Web.
Any backlink has Anchor Text type text which is clickable. If your Keyword is present in your Anchor Text, then it will also help you a lot from the point of view of SEO.
The title tag is mainly the title of any web page and it is a very important factor for Google’s Search Algorithm.
Similar to the Title Tag, the use of the Meta Tag let Search Engines know what is the position of the content on the Pages.
With the help of Google’s search algorithm, we can find out which web pages are relevant to the entire Internet. About 200 algorithms work in Google’s Search Algorithm.
Its full form is the Search Engine Results Page. It basically shows only those pages which are relevant according to Google Search Engines.
This Keyword Density shows how many times any Keyword has been used in the article. Keyword Density is very important from the point of view of SEO.
As I already said Keyword Density is very important from the point of view of SEO, but if a Keyword is used more than necessary then it is called Keyword Stuffing. This is called Negative SEO because it has a bad effect on your blog.
This is nothing more than just a file that is kept in the root of the domain. Using this, search bots are informed about the structure of the website.
What are Organic and Inorganic Results?
There are mainly two types of listings on SERP (Search Engine Result Page) – Organic and Inorganic.
In this, we have to pay Google for Inorganic Listing. That is, they are paid and money has to be paid in this.
Whereas Organic listing is completely free, that means without paying money, we can also come on the top page of Google, but for this, you have to do SEO first.
Is SEO easy to teach or do?
There is no simple answer to this. Because no one can ever achieve complete mastery over SEO, the reason for this is because there are always changes happening in it.
In such a situation, if you are serious about blogging, then you must keep information about SEO tutorials. Doing this will be very useful for you later. There are no rules of SEO as such, rather it is based on some Google Algorithms and it keeps on changing continuously.
Do note one thing if someone tells you that he is a big SEO Expert, then never believe him because to date no one has been able to master SEO.
This thing is like this and it keeps on changing with the passage of time and according to the need. But still, there are some fundamentals of the Google SEO guide which are always the same. That’s why it is important that bloggers always keep themselves updated with new SEO techniques.
With this, you will know about the trends going on in the market, so that you can also make necessary changes in your articles, which will help you to rank later.
FAQs: What is SEO? Search Engine Optimization Complete Guide
SEO (Search Engine Optimization) – Through the SEO Process, we optimize the website with many SEO Factors and work on SEO Activities. This improves the ranking of the website on the Search Engine Result Page (SERP).
Yes, SEO is always changing. This is because the algorithm of the search engine is always changing, in the same way, we also have to change the SEO in our site so that it appears on top in SERP.
No SEO strategy is the best. This is because the strategy or technique of SEO is always changing. That’s why it would not be right to consider any one strategy as the best. It would be better if you keep doing your own research and experiment, by this you will know about the right working things.
Yes, Page Speed has a different importance in Google ranking. The better the page speed, the easier you can rank on Google.
When you target a Local Audience, then we have to optimize in a proper way. You must be understanding Local SEO to some extent from the name itself, meaning when we do SEO to target Local Audiences then it is Local SEO.
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