Friends, today I am going to talk to you about the 20 Best Online Digital Marketing Course (Free & Paid), Digital Marketing Institute, Courses, Fees & Certification.
20 Best Online Digital Marketing Course (Free & Paid) 2023 | Digital Marketing Institute, Courses, Fees & Certification
In the modern era, most of the big companies are resorting to digital marketing to increase any kind of business or to market their brand. That is the reason, the demand for digital marketing is increasing very fast.
If you like to spend most of your time on the Internet and you want to earn good money by making a better career through the Internet, then you must definitely learn a Digital marketing course.
So that in the coming time you can make a great career by learning Digital marketing course. But before learning a digital marketing course, you should get all the important information regarding it. You want to get all the important information related to the digital marketing course.
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So what is digital marketing completing this article of ours till the last? You will get complete information about the benefits of doing digital marketing and career options after doing it.
What is Digital Marketing Course?, How to do it? complete information
In today’s time, digital marketing is considered to be the best course from the career point of view, which can be easily done by any person whether he is a graduate or not, this course can be of equal duration of 3 months, 6 months, or 1 year.
Under the digital marketing course, the candidate is provided training on topics like social media marketing, content marketing Google AdSense, SEO, SEM, etc. to promote any product or service in the digital world.
You can get training in any subject as per your wish. If you learn the Digital marketing course completely. So you can earn good money by promoting the products or services of any company online. As time is increasing, most companies are providing their services to people through online digital marketing.
In such a situation, this is a great opportunity for you to make your career. Whatever interested candidates have made up their minds to do a digital marketing course and want to get more information regarding digital marketing course, then stay in this article till the last.
Qualifications for doing Digital Marketing Course.
Qualification for a digital marketing course:
If you want to do a digital marketing course for a better career then you must have the following qualifications. We have provided information below, which is as follows-
To do a digital marketing course, it is very important for the candidate to have basic computer knowledge.
If a student wants to do a digital marketing course, then it is mandatory for him to have passed at least the 12th class. “Online Digital Marketing Course, Digital Marketing Courses & Certificate”
If a candidate is a graduate, then he can also do the digital marketing course easily.
There is no age limit for doing a digital marketing course, even a student studying in class X can do this course.
Why digital marketing is necessary?
Digital marketing is more successful than offline marketing. The bigger the companies are, they have to use a special strategy for marketing. If this marketing is done offline, then it costs more, and not so much success is achieved. But if we talk about online marketing, then it makes a good profit at a low cost. So let’s know, why digital marketing is necessary.
Through digital marketing, you can reach the information about your product to the customer very easily and in a short time.
- It gives good profit at less cost than traditional marketing.
- Through digital marketing, it can be sold by showing the product to its target audience.
- Digital marketing sells its product in many ways, including video promotion, search engines, etc.
- The brand value of the company increases through digital marketing, due to which people remember the name of the company.
- All your services can be given directly to the customer through digital marketing. These include online classes, some software, etc.
- Through digital marketing, your product can be promoted in any country.
Benefits of Digital Marketing
Till now we have come to know the basic information about digital marketing, and now we know what are the benefits of digital marketing. For business.
Increase customer base and loyalty
Whenever we open a new shop or a new company, it is a bit difficult to get customers in the initial days. Even if the customers come, they do not want to come again with the goods once. “Online Digital Marketing Course, Digital Marketing Courses & Certificate”
If you want to keep your customer loyal to you, then you cannot find a better option than digital marketing.
Through this, your first customer who comes to you can send information about product discounts or affordable prices through social media or Gmail at his home. So that he remains loyal to you. Apart from this, you can also show your ads to other people through social media.
Giving the customer relevant information about your product at all times
Before digital marketing, people could not give information related to their products to their customers. Because of this, they had to lose a lot of customers. But at present, information related to your product can be reached to customers through digital or internet marketing.
Earlier people used to buy Vastu by going to the store after seeing the advertisement of any one product on TV. But in present times many companies track customers and provide them with good products at cheap prices.
If you have a store, then you should keep running advertisements on all social media platforms from time to time. So that people stay connected with your product.
Reaching Target Audience
Through digital marketing, you can reach information to the target audience. Suppose your product is for people above 40 years, then you can show your product only to those people. Whose age are 40 years or more? This also saves you money in advertising.
Showcasing your products in any part of the world
With the help of digital marketing, you can show your product in any part of the world. If you have a local business, you can also show your business ads only in your area. Apart from this, there are many benefits of digital marketing.
Benefits of digital marketing
Along with knowing what is Digital Marketing, it is also necessary to know its benefits, which are as follows:
- This can be done for very little money. You can start it with $ 10 or even $ 100 rupees.
- We can deliver our advertisements only and only to those people who need our products or services. Whereas this is not possible in traditional marketing.
- Digital marketing is easy to do.
- Also, we can easily make necessary changes in our campaign.
- It usually has a good conversion rate. That is, people quickly become customers.
- There are many job options in internet marketing.
- Consolidate the core concepts of Internet Marketing.
- Promote your existing business website or blog.
- You can better monitor how your SEO team is doing.
- Work from home as internet marketers can work as freelance.
Importance of Digital Marketing
Along with knowing what is Digital Marketing, it is also important to know why it is necessary, which are as follows:
This is the era of technology and in this modern time there has been technical development in everything, internet is also a part of this modernity.
Today’s society is troubled by the lack of time, so it has become very necessary.
People can easily get their favorite and essential goods according to their convenience through the internet.
In the era of the Coronavirus, people avoid going to the market, in such a situation, it helps the business to reach its products and services to the people.
It can show many variants of the same item in a short time and the consumer can take what he likes immediately. Through this medium, the time taken by the consumer to go to the market, to like the item, and to come and go, is saved.
Through this, the businessman can also connect with more people in less time and can convey the merits of his product to the consumer.
You all already know that change is the rule of life, how much change has happened in earlier times and today’s life and today is the age of the internet.
Its demand is being seen very strongly at present. The merchant who is making his goods is easily delivering his goods to the customers without any third person. This is promoting business.
In today’s time, every person is using Google, Facebook, YouTube, etc., through which the merchant shows his products to the customers.
Types of Digital Marketing
Internet is the only means to do digital marketing, its types are given below-
Search Engine Optimization (SEO)
It is a technique (means) that places your website at the top of the search engine results, thereby increasing the number of visitors. For this, we have to make our website according to keywords and SEO guidelines.
Social Media
Social media consists of various types of websites like Facebook, Twitter, Instagram, LinkedIn etc.
Through social media, a person can put his thoughts and feelings in front of thousands of people. As you all must have noticed that when we visit these sites, advertisements appear on it after a while, these advertisements may or may not be related to your choice.
Email Marketing
Email marketing is necessary for every company in every way because any company gives new offers and discounts to customers from time to time, for which email marketing is an easy way of digital marketing. Email marketing is the delivery of products by any company through email.
YouTube Channel
YouTube is a medium of social media marketing in which the producer can deliver his products directly to the people.
Affiliate Marketing
Advertising of products through websites, blogs and links is called Affiliate Marketing. Under this, you create your link and upload your product on that link. When a customer buys your product through that link, you get paid.
Apps Marketing
To reach people by creating different types of apps on the internet and promoting your product through those apps is called Apps Marketing. Nowadays a large number of people are using smartphones. Big companies make their apps and make apps available to people.
Benefits of digital marketing
The 20 Best Online Digital Marketing Courses
Along with knowing what is Digital Marketing, it is also necessary to know its syllabus (Online Digital Marketing Course). While the actual syllabus offered for digital marketing courses will differ mainly according to the course level as well as the institute, there are some core topics that are covered in such courses at all levels. Here are the major topics covered under Digital
- Introduction to Digital Marketing
- SEO optimization
- Introduction to CRM
- Email marketing
- Competitor and Website Analysis
- Market research
- Content Creation, Management & Promotion
- Introduction to Web Analytics
- Mobile Marketing
- Social media marketing
- Digital Marketing Budgeting, Planning & Forecast
- Digital marketing project management
- Product Marketing (Facebook, Instagram, Google Ads)
- Affiliate marketing
- Website data analytics
- Paid Ads Optimization Strategies
- Neuromarketing fundamentals
- PPC (Pay per click)
- SMM (Social media marketing)
Top Free Best Online Digital Marketing Courses
Fundamentals of Digital Marketing
This is one of the best Google Digital Marketing courses. Fundamentals of Digital Marketing, a 40-hour course with 26 modules, is the first course that every aspiring digital marketer or fresher should take.
It is accredited by the Open University and the Interactive Advertising Bureau Europe. Google Instructors are the ones who created the course.
This course will teach you some of the most important digital marketing techniques, such as Analytics & Data Insights, Business Strategy, and Content Marketing, Display Advertising, eCommerce, email marketing, mobile marketing, and Search Engine Marketing.
Additionally, it includes classes on SEO and other tools for digital marketing. Every digital marketer needs to take this certificate course.
Promote a Business with Content
The content of any website or blog is supreme and important for the advertisement of a company. Learn how to reach customers using the power of content.
This course teaches how to grow businesses through the use of content marketing over video, text, and social media.
The course is divided into four parts that last three hours each: “Get Attention with Social Media,” “Deep Dive into Social Media,” “Getting the Most Out of Video,” and “Getting Started with Content Marketing” Do it.”
This is a beginner’s course for digital marketers who are having trouble coming up with content for blogs, websites, videos, and social media posts.
Promote a Business with Online Advertising
You’ll learn how to develop an effective advertising and marketing strategy for your website, blog, or employer in five modules totaling over three hours.
The course teaches you how to effectively use email marketing, video, and display ads to expand your business.
Local marketing, business strategy, eCommerce, email marketing, social media, video, display advertising, search engine marketing, and search engine optimization are just some of the key skills you’ll master in these programs.
For new or intermediate-level digital marketers looking to improve their skills, this course is great.
Search Engine Optimization Fundamentals
Coursera and the University of California collaborated to develop this course. Fundamental SEO technologies are covered in 13 hours of training. You’ll learn about search engine algorithms and how they affect natural search results in this course.
Additionally, this course teaches students how to choose keywords, set up SEO strategies, and understand consumer psychology as well as search behavior.
Each of the four modules in this course was created by Google Instructors at the University of California. Any successful digital marketing campaign relies heavily on SEO, one of the trickier aspects of the industry.
This is a great course for beginners who want to improve their SEO abilities or become experts in SEO.
Send Professional Emails
No matter whether you run a personal blog or a company website, email marketing is an important part of digital marketing. Most of people believe that email marketing is no longer an effective and essential part of digital marketing.
it’s not like that at all. In fact, as long as there’s something intriguing, people are more than willing to give you their email address in exchange for frequent updates from your company.
A one-hour video tutorial serves as the sole component of the course. Despite its brevity, you’ll gain important knowledge, including the different components of an email and how to write one that’s engaging.
Additionally, it demonstrates how to create email engagement and email templates, as well as automatic responses.
Plan Effective Meetings
One of the most important digital marketing skills is knowing how to have productive meetings. And webinar marketing is that.
In this straightforward one-hour course, you’ll learn how to conduct effective sales and marketing meetings, deliver online training, and conduct live presentations and promotions using video conferencing systems.
There is only one video in this hour-long lesson. However, don’t underestimate the impact of this course. In the post-Covid-19 environment, the emphasis is now increasingly on online meetings and webinars.
So, if a digital marketer wants to stand out in the wake of the lockdown that has paralyzed the world, he/she should go for this approach. It enhances work-from-home capabilities while helping maintain social distancing.
Understand Customer Needs & Online Behaviors
As the title of the course suggests, this Google digital marketing course is all about tracking your customers and their behavior. This makes it a fundamental course in data analysis.
Three modules made up of simple video tutorials make up the hour-long course. This introductory course includes easy-to-use advice and tests at the end.
How to start using Analytics in Modules, Using Analytics EffectivelyHow to do, and how to transform data for analytics.
Data analysis helps every digital marketer understand the success or failure of their online presence, campaigns, and advertising. The course teaches you how to use data analytics to grow your business
Connect with Customers over Mobile
This free online course in digital marketing has two modules that can be studied in a total of one hour and comes with a credential from Google.
Despite its short duration, this course provides knowledge on topics including mobile video, search campaigns for mobile, display campaigns for mobile, and social media campaigns.
Additionally, it discusses the development of mobile applications, mobile web, and mobile devices.
This course is a must for every digital marketer who wants to learn how businesses can grow their online presence, generate leads and convert to potential customers using simple mobile processes. Includes easy-to-understand video tutorials, implementation tips, and subject-end assessments
For this course, Google does not provide certification.
How to Enhance & Protect Your Online Campaign
This course, which has 12 lessons in seven hours, will teach you how to run an online campaign while protecting your data. The training teaches you how to use the resources and equipment you’ll need for the job.
In these videos, we’ll learn how to measure and maintain an effective and secure online campaign, as well as how to use online platforms to reach and interact with your audience.
This is a great course because it covers topics like lead generation optimization, mobile marketing, data protection, various internet marketing strategies, social media and email campaigns, and many more.
This would be incredibly helpful for beginner or intermediate digital marketers.
Marketing in a Digital World
The comprehensive, 30-hour course, Marketing in a Digital World, was developed by the University of Illinois Gies Business and promoted by Coursera. It is divided into four modules.
You’ll learn how to market your business using digital tools like computers and cell phones, as well as three-dimensional (3D) printing and other modern marketing strategies.
This course is actually a component of the University of Illinois’ online iMBA program. As a result, this Google course on Digital Marketing not only provides some fundamental concepts but also helps in furthering your professional prospects.
It is accessible through Google on an “audited” basis, which means it has different restrictions than university students.
How to do a digital marketing course?
Digital marketing courses can be done both online and offline. In the online medium, you can do Google’s free certified course and in the offline medium, you can do courses from any good institute in your city. You can learn this course for free from Google sitting at home. For this, you have to go to these two websites-
- Google Digital Unlocked
- Google Skills Shop
- Google Digital Garage
These are Google’s websites from where you can easily learn from home, below are some important points-
Through both these websites of Google, you can learn this course without any fees.
When you finish the course from here, you are also given a certificate from Google. This certificate has more importance than others.
With Google Digital Unlocked, you can learn the fundamentals of digital marketing in both text and video formats. From here you can understand the nuances of digital marketing very well.
You will need to sign-up with your Google Account to unlock Courses.
After signing up, you will get the details of the courses, which will have 26 modules with a duration of 40 hours.
Digital Marketing Popular courses
There are many courses in digital marketing, which have different specialists. The list of such top courses is given below-
- CDMM
- SEO
- SMM
- Email marketing
- Inbound Marketing
- Growth hacking
- Web Analytics
- mobile marketing
How many months is the digital marketing course?
The certificate course in digital marketing is of 3 to 6 months duration. Bachelor courses like BBA etc are of 3-4 years. The postgraduate course in digital marketing is of 2 years duration.
Top Digital Marketing in USA Universities
Given below is the list of some of the best digital marketing in USA universities:
- University of Pennsylvania
- University of Illinois
- University of Southern California
- NYU Stern
- Sacred Heart University
You can get a chance to be a part of the world’s first and largest online university fair through UniConnect, where you can get in direct contact with a representative from the university of your choice.
Top Indian Digital Marketing Institute
Below are the names of digital marketing institutes-
- Simplilearn, Bangalore
- AIMA- All India Management Association, Delhi
- DSIM- Delhi School of Internet Marketing, Delhi and Bangalore
- Learning Catalyst, Mumbai
- Digital Vidya, Branches all over India
- New Delhi YMCA, Delhi
- Zica, Indore
- Institute of Digital Marketing- IDM, Mumbai
- Internet Marketing School, Kolkata
Eligibility Criteria to Study Digital Marketing in the USA
Before applying to any Digital Marketing institute USA, you must be clear about the eligibility criteria for applying for the program. We have broadly divided the eligibility for Digital Marketing courses in the USA for international students into the following categories:
Education Qualification
Candidates’ undergraduate/12th GPA must be greater than 3.0 on a scale of 4 in order to be admitted to their desired college for studies with 16 years of formal education.
English Language Requirements
The English Proficiency Test is mandatory for international students’ admission to any USA Digital Marketing program. For MS in Digital Marketing in the USA, and Ph.D. in Digital Marketing in the USA the required IELTS is a minimum of 7.0 and a TOEFL score of 80-85
Cost of Studying Digital Marketing in the USA
When it comes to master in digital marketing colleges in the USA, the USA is one of the top preferences among students. But it is also one of the most expensive places to study. The cost of living depends on many factors, but the important ones to consider are tuition fees and cost of living:
The tuition fee is different for each program in the best digital marketing universities in the USA, but the average cost for a master’s is $23,000 to $76,000 per year.
The cost of living in the United States varies for each student depending on the lifestyle of the students. But on average, the average annual cost of living is 500- 1000 USD (39,649.58- 79,305.75 INR), which includes accommodation, food, travel, stationery, recreational activities, etc.
Scholarships available for Digital Marketing in the USA
If you are planning to pursue a digital marketing degree in the USA, here are popular scholarships for international students and financial aid offered by many universities:
Scholarship Name
awarded to
Prize (in USD)
- Yeshiva University Bright Futures Scholarship, students who are committed to working on a meaningful project with a faculty member $25,000
- Robert S. McNamara Fellowship Program, P.hD Scholar $25,000
- Central Sector Scheme of National Overseas Scholarship, Low-income students belonging to scheduled castes, denotified nomadic and semi-nomadic tribes, landless agricultural laborers, and traditional artisan categories for pursuing higher education $16,920
- Devesh Kamal Scholarship, All undergraduate, graduate, and doctoral programs, $1,385
- Go Clean Scholarship, GPA greater than 2.5 in all undergraduate and doctoral programs, $3,500
Cost of Studying Digital Marketing in India
An all-around digital marketing course online can be anywhere between 25000 to 45000. Some very popular online digital marketing courses also charge up to 75000 to 80000 for providing extensive training in digital marketing. The average fee can be anywhere between 30000 to 50000
Eligibility Criteria to Study Digital Marketing in India
Any individual who is 16 yrs and above can apply for the program. However, 12th Grade Pass (10+2) with a minimum of 50% marks in aggregate or equivalent will be preferred.
FAQs: Best Online Digital Marketing Course (Free & Paid)
The response to marketing your goods and services through digital means is called digital marketing.
You may have to pay fees ranging from $121.32 – $727.93 annually to pursue a digital marketing course.
Search Engine Marketing (SEO), Social Media, Email Marketing, Youtube Channel, Affiliate Marketing, etc.
Yes, free online Google digital marketing courses can be done online free from Google.
If you do an online free Google digital marketing course without spending on Google, you get a certificate of digital marketing from Google online, which you can do from anywhere in the world and you can also get a job that will always be in demand in the market.
Through this, you can easily deliver your product or service to customers in a short time. In this way, there will be profit in your business. Through this, you can earn a profit of lakhs of rupees from your business.
The following are the types of digital marketing:
- Search Engine Optimization
- Social Media
- Email Marketing
- Youtube Channel
- Affiliate Marketing
- PPC Marketing
- Apps Marketing
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