Do you know, what is Content Marketing? If you are interested in Digital Marketing, then you must also know about Top 10 Content Marketing Strategy 2023, Content Marketing Examples.
Top 10 Content Marketing Strategy 2023 | Content Marketing Examples
In today’s article, I will tell you What is Content Marketing? & Content Marketing Strategy, Top 10 Content Marketing Examples If you are a blogger, then you must have complete information about Content Marketing Strategy, Top 10 Content Marketing Examples
If you do online business or are from the marketing field, then you definitely know something about content marketing, so today in this article you are going to get all the important and complete information about it.
Content Marketing is a great way to do business branding. It also increases sales in your business. Under this, you have to prepare Unique and Creative Content and do marketing through them.
If there is an attraction in the content written or created by you, then you can grow your business very soon with the help of content marketing. But still, there must be a question going on in you, what is content marketing after all? So let’s know, complete information about it –
What Is Content Marketing
Content Marketing is a digital way of selling any product. Many types of content are created by selecting any one product, which includes podcasts, Videos, Infographics, Blogs, etc. If you make creative content for any product, then it attracts customers. Because of this the sales of your business increase.
But along with good content, your product should also be of good quality. So that whatever customer comes to your website once and buys the product, should buy it in the coming time as well. Overall, content marketing is used to increase sales of a business or product. Apart from this, Awareness or Engagement of your business also increases.
Content Marketing Vs Content Writing
Some of the major differences between content marketing and content writing are mentioned below-
- Content writing refers to “writing”. Content writing involves doing research regarding the content and writing good engaging content while providing the right information.
- In content writing, you write content to inform, express, entertain or persuade your readers. Once the content is written, you publish it and everything is done. Writing is the main task in content writing.
- Writing a piece of content. Writing a piece of content means providing people with the information they want to know about your product or company.
- Content marketing is related to “marketing”. Marketing means promoting a business.
- In content marketing, your real work starts after you write the content. Once a piece of content is written, you implement marketing strategies to promote it to attract customers. This means that content marketing is an indirect way of promoting your business.
- Content Marketing = Writing a piece of content and promoting it to generate more business ie marketing it so that it can reach more people.
What is the Content
What is content? When you read or watch anything on a website, it is used as a video and as an image. This is used as content in a way.
But how is it used that which? The user is interested in reading your content. Now whether your content is in writing. Be it in text or in video or image. Through content, any person gives information about any of his products. By hiding the information that the user needs. “Content Marketing Strategy, Top 10 Content Marketing Examples”
So write this type of content in which information is more and users like to read. Such content is called palanquin content.
Content Marketing Example
Till now we have known what examples of content marketing. And what happens? Now let’s see some examples of content marketing.
With this, you will be able to understand content marketing better. “Content Marketing Strategy 2023, Top 10 Content Marketing Examples”
You through infographics. Write your required text on top of any one picture. This is called infographics. Since it is mostly used for shopping, TV, advertising, and banners.
Such pictures give information about the product. And inside this, some people also use charts, drafts & statistics.
Marketing through video is considered very good. Because it is successful in attracting more people towards itself. Along with this, if you add video clips to your content. So it is easier for the user to understand your content. Video grabs people’s attention more than text.
Text is the most important part of content marketing.
By writing a good and excellent text. You can attract your user towards you. Yes, in this if you write the text of your content in such a way that your product. Define your content well. And your user should also understand. So it becomes a means of good content marketing for you. Content Marketing Strategy, Top 10 Content Marketing Examples
If we also use images in the middle of our content, then the user can easily understand the content and the viewer’s interest to stay fixed on the content also remains constant.
It is also very important to make webpages well for content marketing. Content is written here. Should be well SEO optimized. So that the user is attracted to your content. Content Marketing Strategy, Top 10 Content Marketing Examples
Importance of Content Marketing for your business
As digital marketing is increasing, in the coming time, along with digital marketing, content marketing will also grow. Because digital marketing is incomplete without content marketing. If you also want to grow your business online.
So you must also know about content marketing. And also that. How can you benefit from content marketing in your business?
What is the Content Marketing Strategy?
It is necessary before doing any work. That you prepare a plan regarding that work, and how you will do that work. This gives good results. And it also takes time to work. It happens exactly like this. Content marketing is also a type of strategy. And how is it made? Let’s understand.
- First of all, here you have to understand your goal. What are you targeting in your container?
- After this, you have to keep Key performance indicators in your content.
- The most important thing is that you have to understand your audience as well, what kind of content they like to read. Accordingly, you have to create your content.
- After this create your content.
- Keep in mind that while creating content. Content will have to be prepared to keep in mind both the choice of your users and the product of your business.
Benefits of Content Marketing Strategy
What is the content of your knowledge till now? Apart from this why content marketing is important for your business. And also how is the strategy of content marketing made? Let us now know what are the benefits of content marketing.
By the way, you get many benefits from content marketing. But we will talk about some of the main advantages here. Content Marketing Strategy, Top 10 Content Marketing Examples
If you do good content marketing. In there is quality content, then your users are there. Their trust in your product increases. They understand your product better. “What is Content Marketing, How to Develop a Content Marketing Strategy”
If you put effective content on your website through content marketing. So this also increases the traffic on your website. Content marketing also increases followers on your social media.
Your website gets ranked at the top of the search engine.
If you put good content on your website, then you get good backlinks and these inbound links too. So that your domain authority increases.
If your website appears at the top of the search engine, users automatically click on your website. From which do you get a lot of traffic?
What are examples of Content Marketing?
If seen, there are many types of content marketing. But it is not possible to cover all of them. But there are 7 examples of this, which are very important to know.
7 Best Examples of Content Marketing
Text is a very good and useful method for content marketing. Because by writing good content about any product, you can attract people to you. You can also place a quote, story, or paragraph in the text content.
These are long vertical graphics. You must have seen banners and logos in the local market, shops, TV commercials, advertisements, etc. Which is the symbol of that product or that company. Which provides information about that particular product. Infographics include statistics, charts, graphs, and other information. In these, along with photographs, information related to them is also shared. Infographics are very useful for any marketing.
It is said that videos are more useful and engaging than text. Because customers understand your content better through videos. When we share our product information in the form of videos. So trust in your content is also created in the minds of the customers. Due to this the value of your brand also increases. Which is very important for your business.
When we make an image of a product to promote it. So that image justifies that product. That is, it provides information about that product. So that the value of your brand increases. “What is Content Marketing, How to Develop a Content Marketing Strategy”
There is a lot of difference between a content marketing webpage and a normal webpage. Because after writing any webpage well, it is also very important to optimize SEO properly. Only then people will be attracted to you. Which is useful for your brand and business.
We can easily do content marketing by offering free eBooks to people which increases their knowledge of our website. In exchange for e-books, we can ask people to provide their email addresses. Content Marketing Strategy, Top 10 Content Marketing Examples
Online Course/Content Center
Many big companies are doing content marketing with the help of free online courses. Including online companies like HubSpot and Drift. Content Marketing Strategy, Top 10 Content Marketing Examples
Why is Content Marketing important?
The point arises that why this content marketing is necessary. If seen, it is more important to understand what content marketing is, it is important understand why this content marketing is necessary. Before that, it is more important for us to understand the main four stages of Sales Circle:
Awareness is very important because customers are not aware that there is a solution to their problem.
Once the customer knows what the solution to their problem is, they will do research to educate themselves. For example, before buying a new car, a car buyer researches different cars so that they can know which one will be right for them. “What is Content Marketing, How to Develop a Content Marketing Strategy”
Customers can now compare different products with different sellers to know which one can get the high-quality product at the right price. Content Marketing Strategy, Top 10 Content Marketing Examples
Ultimately, the customer takes his/her decision and proceeds to buy the product/service.
When we come to the second two steps, both traditional advertising and marketing prove to be very effective. Content marketing however proves to be more effective in the first two stages of the buying process.
This awareness can educate consumers about solutions, improving consumer opinion of the product. In this, content marketing provides additional benefits as it supports other digital marketing channels as well. It also manages additional content for social media.
What does a Content Marketer do?
There are various roles of a content marketer. To understand how to make a career in content marketing, it is important to know the duties of a content marketer. The role of a content marketer mainly consists of 3 phases. Content Marketing Strategy, Top 10 Content Marketing Examples
Content creation is the illustration of well-updated data with the required information for a target audience. The content should include what the customer wants the reader to know. Oriented as all digital content, mainly Google is a well-known search engine. “Content Marketing Strategy, Top 10 Content Marketing Examples”
To have a good career in content marketing, a content marketer must be well-versed in Search Engine Optimization (SEO). The content should have a good amount of videos, images, infographics, and illustrations to make the content entertaining to read. The content should also be divided into headings and subheadings to make reading easier.
It is also important to make sure that the content created you are reaching the maximum audience. If the content does not reach more people then it will be of no use. Content distribution is usually done through forums, question-and-answer sites, and social media. Content Marketing Strategy, Top 10 Content Marketing Examples
Taking care of statistics is another important role of a content marketer. It is important to make sure that the analytics are high. Weekly or monthly reports should be kept on track by the content marketer to compare how the content marketing process is going.
Important Skills for Content Marketing
Those who want to make a career in content marketing must have the necessary skills. We have put together a list of important skills required to make a career in content marketing, which are as follows:
- Research skills
- SEO and other technical skills
- Design and creative skills
- Writing skills and grammar
- Social media optimization
- Research skills
Creating content requires a lot of research, collecting data from sources, identifying key points, and noting down points. Proper and well-researched content is always more attractive to users. “What is Content Marketing, How to Develop a Content Marketing Strategy”
SEO and other technical skills
SEO is important because it increases the chances of your content appearing at the top of the search pages. To make a career in content marketing, you must have an understanding of SEO. Some important components of SEO include using keywords at regular intervals and using appropriate page headings, images, meta descriptions, and videos.
Must have technical skills such as knowledge of HTML, CSS, and an understanding of analytics and algorithms. You’ll also often be working with WordPress and CMS within content marketing, so it’s good to have experience with them.
Design and creative skills
As a content marketer, you may need to add a lot of images and videos to your content. This will make your content attractive and attract the reader. It will definitely give a boost to your brand in content marketing, so it is important to have the right design and creative skills to make a career in content marketing.
writing skills and grammar
It is important that your content is not grammatically incorrect and that appropriate writing and grammar are used in the content for your audience to understand. Having good writing and reading skills helps a lot in checking any incorrect content. “What is Content Marketing, How to Develop a Content Marketing Strategy”
Social Media Optimization (SEO)
Knowledge of social media optimization is vital if you want to build a successful career in content marketing. Your content is of no value if it does not reach a large audience. Knowledge of multiple social applications helps you understand algorithms and gives you ideas on how to promote your content.
9 types of Content Marketing
- Visual Content
- Lead Magnets
- Social Media Posts
Top Content Marketing Courses
There is no specific course for content marketing in Hindi, but you can acquire basic knowledge and skills for content marketing through various digital marketing courses. With the help of these courses, you can start your career in various marketing fields. Some of the top courses are listed below-
- BBA in Marketing
- BA(Hons) in Digital Marketing
- B.Sc in Digital Marketing
- Diploma in Digital Marketing
- MBA in Marketing
- Top Universities for Marketing Courses
Top Universities in The USA & UK for Marketing Courses
- Columbia Business School, University of Columbia
- Alliance Manchester Business School, University of Manchester
- Imperial College Business School, Imperial College London
- Warwick Business School, University of Warwick
- ESCP Europe Business School
- EMLYON BUSINESS SCHOOL
- HEC Paris
- EDHEC Business School
- Vienna University of Economics and Business University of Vienna
- ESADE Business School
Through UniConnect, you have the chance to be a part of the world’s first and largest online university fair, where you will be in direct contact with a representative from the university of your choice.
Top Universities in India for Marketing Courses
Given below is the list of top colleges in India for marketing courses-
- Xavier Labor Relations Institute
- SP Jain Institute of Management and Research (SPJIMR)
- Xavier Institute of Social Service
- MIT School of Business
- Indian School of Business
- Faculty of Management Studies
- Ta Pai Institute of Management
- Symbiosis Institute of Business Management
- Guru Gobind Singh Indraprastha University
- Chandigarh University
- Nims university
Eligibility for these Various Marketing Courses
The eligibility for these various marketing courses is as follows:
To take admitted to bachelor’s courses, it is necessary that the candidate must have completed 12th in any stream from a recognized board. Commerce stream students are given utmost importance for these courses.
Some colleges and universities also conduct entrance exams. SAT or ACT scores are required for Bachelors’s Abroad. Content Marketing Strategy, Top 10 Content Marketing Examples
For Masters’s Courses, it is necessary that the candidate must have obtained the relevant degree like BBA, BMS, or Bachelors’s degree in any stream from a recognized university or college.
Some universities conduct entrance exams for admission to masters courses only after that you can be eligible for these courses. Some universities abroad require GRE scores for master’s.
Also for abroad you also need IELTS or TOEFL scores along with the above requirements.
SOP, LOR, CV/resume, and portfolio will also have to be submitted for admission to foreign universities.
Do you want to get a good score in IELTS/TOEFL/SAT/GRE? Register today on Leverage Live for the best preparation for these exams and score well. Content Marketing Strategy, Top 10 Content Marketing Examples
Application Process for Content Marketing Courses
To take admission to any course, you must know its procedure. To become a marketing executive in India and abroad, you need to follow the step-by-step process mentioned below.
Application Process for Marketing Executive in India and Abroad
- Register on the official website of the university. Register for admission in the UK by visiting the UCAS website. From here you will get the User ID and Password.
- Sign in with the user ID and select the course you wish to opt for.
- Fill in your educational information in the next step.
- Fill in the details of IELTS, TOEFL, Entrance Exam Score, SOP, and LOR along with Educational Qualification.
- Fill in the job information of previous years.
- Pay the registration fee.
- Finally submit the application form.
- Some universities invite virtual interviews after selection.
The following documents will be required to study Marketing Executive:
- Academic transcripts of classes 10th and 12th.
- All official academic transcripts and grade cards
- passport size photo
- passport photocopy
- Updated Resume (Professional Resume)
- English Language Proficiency Test Scores
- letter of recommendation or LOR
- statement of purpose
How to start a career in content marketing?
A career in content marketing is one that requires a lot of research and creativity. The content needs to engage customers from start to finish, providing customers with the essential information they will be looking for. Here are some tips that will help you start your career in content marketing–
Starting Your Own Blog: There are many sites that help you create a blog. This will keep your brand value high and sharpen your writing skills. “Content Marketing Strategy, Top 10 Content Marketing Examples”
Apply for a content writing internship. It will also help you gain experience working with professionals.
Freelancing: If you are looking for short-term jobs, you can work Freelance jobs on Fiverr and Upwork.
top recruiters, “Content Marketing Strategy, Top 10 Content Marketing Examples”
The names of top recruiters for content marketing in Hindi are as follows:
- Tata Consultancy Services
- Prime Focus Technologies
- Leverage Edu
- Cognizant Technology Solutions
Career and Salary in Content Marketing
Content marketing is undoubtedly one of the fastest-growing careers in the marketing and advertising sector today. According to the latest research by LinkedIn, job openings for content marketers have outpaced other popular openings in the marketing domain.
There is no doubt that these figures are going to increase further in the years to come. As per 2020 statistics, the average salary of a content marketer in India is Rs.5.45 Lakhs/annum per annum. The salary range varies according to the experience and background of the individual and can go up to Rs.12 lakhs/annum per annum.
Much of content creation involves creativity. A great content marketer is one who uses creative content to reach more people. This includes understanding the audience or buyer persona, keyword research, competitor’s content audit, creating catchy headings, etc. Content Marketing Strategy, Top 10 Content Marketing Examples
Along with exceptional writing skills, a good knowledge of SEO, analytics, basic coding, and metrics makes a complete package for a great content marketer. Below are some of the major job profiles under content marketing and their salary as per Payscale.]
Content Marketing Manager
Social Media Manager
Salary in India (INR/annum)
Salary in the UK (USD/annum)
Salary in the USA (USD/annum)
FAQs: Content Marketing Strategy, Top 10 Content Marketing Examples
If we understand content marketing in simple language, then it is a Content Marketing Strategy, which is used to share videos, podcasts, blogs, etc. By which the value of your business or brand increases, and this also increases your sales.
Content marketing is a great career option. Because its popularity is increasing day by day. According to a report, it has been seen that the ROI (Return on Investment) in Content Marketing is 13 times more as compared to other Marketing Strategies.
Getting a job in content marketing is not difficult at all. Because there are many such areas where Content Marketers are very much needed. Nowadays all companies are mostly promoting their products through content marketing. If you want to become a content marketer, then there is absolutely no dearth of jobs for you.
If we understand content marketing in simple language, then it is a marketing strategy, which is used to share videos, podcasts, blogs, etc. By which the value of your business or brand increases, and this also increases your sales.
Content marketing is undoubtedly one of the hottest and fastest-growing careers in the marketing and advertising sector today. According to recent research by LinkedIn, job openings for content marketers have outnumbered other popular openings in the marketing domain. There is no doubt that these figures are going to increase further in the years to come.
This means that content marketing is an indirect way of promoting your business. Writing a piece of content. Writing a piece of content means providing people with the information they want to know about your product or company.
Content Marketing is a digital way of selling any product. Many types of content are created by selecting any one product, which includes podcasts, Videos, Infographics, blogs, etc. If you make creative content for any product, then it attracts customers.
This word has two main meanings. The first has to do with being pleased and satisfied (feeling content) or making someone else feel happy and at peace with things (contenting them). The second meaning is related to the subject matter: the content of a history class might be American history.
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